About Us

Founder and Chief Spiritual Officer, Zarinah El-Amin Naeem

Peace and thanks for visiting.

Founded in 2007, Niyah is a independent publishing, consulting and creative-living company that aims to inspire and uplift the soul.  We publish books and goods and provide a variety of art, cultural and travel programs to inform, entertain and motivate action towards the greater good of our culturally diverse communities. 

The name Niyah comes from the Arabic meaning of "intentions" and the Kwanzaa principle of "purpose."  We chose the name to always remind us and others to purify our intentions before undertaking any action.  Positive Niyah (nee-ya) or good intentions + hard work = a good life... The Niyah Company works to “Enliven the Souls” of our communities.

Our Work

Niyah Press is Niyah's imprint that publishes ethnographical and instructional books that inspire, enliven, and uplift readers' souls.  We help people make better decisions and speak to current issues facing the community.  Our debut title, "Jihad of the Soul: Singlehood and the Search for Love in Muslim America" by Niyah founder Zarinah El-Amin Naeem, is an anthropological exploration into the lived experience of single Muslim young adults. It's goal is to raise awareness of issues and to provide a platform for discussion and transformational change.

Niyah Good Life Foundation is supported through Niyah's profits and friends of Niyah.  Every month, Niyah designates one FOUNDATION PRODUCT and donates 100% of the profits from that product to the charity.  In addition, a minimum of 10% of profits goes to the foundation and other organizations like the ILM Foundation.  The foundation currently supports girls education in Sierra Leone and runs Operation Clean Water, a project to dig community water wells in Sierra Leone.  To whom much is given, much is required.

LINKS is Niyah's signature annual social networking event for Muslims of all backgrounds and those who want to do business with Muslims.  Mixing structured networking with an old fashioned game night, LINKS participants walk away with new positive connections, potential customers and an enlivening experience! It's a chance to have fun in a clean environment while strengthening the community.

CULTUREART WORKSHOPS.  NIYAH organizes personal development and cultural workshops on various topics including:

Beautifully Wrapped - one of our most sought after workshops.  Zarinah, a master headwrapper teaches participants the art and culture of wrapping everyday styles as well as more flamboyant evening styles. 

Our "Doing the Inner Work: Overcoming Personal Challenges to Realize our Full Potential"  workshop has helped several people begin to relaim their lives and make important changes to develop.  

Zarinah is also a frequent speaker on anthropology, African culture, college preparation, American Muslim identity, singlehood and entrepreneurship.

Contact us:

Send us a letter:

NIYAH

9545 Leverne St. Redford, MI 48239

Call us:

(313) 377-2857

Email us:

info@niyah.net

Or use our contact form by clicking on Contact Us.

Thanks for visiting and check back frequently for updates!